I’m not one for flashy sales tactics, 20-slide decks, or sales methodologies that exist just to check a box. I’ve spent the last decade in the trenches — learning from failure and building systems that actually work.

I started in financial services, launching and growing my own practice, where I learned early that sales doesn’t end at the signature — it’s about earning trust and delivering results long after the deal is done. That mindset stuck with me as I moved into SaaS, where I’ve focused on follow-through and building motions that deliver value across the entire customer journey — not just the front of the funnel.

Along the way, I’ve helped a legacy company bring a new product to market, translated technical products into business outcomes at a public PLG org, helped a Series A team break into enterprise, and supported a seed-stage startup as it went from three years of iteration to nearly $1M in revenue in under 12 months.

I’m not a figurehead. I’ve done the work. And I’ve seen what most early-stage teams are missing — the structure, messaging, and process that make sales repeatable and growth sustainable. That’s what I build.