Turn Vision into Revenue
Whether you’re pre-revenue, post-product, or stuck somewhere in between, I help early-stage companies build the scaffolding for a repeatable, scalable go-to-market motion. That might mean tightening your messaging, building outbound, structuring your pipeline, or preparing for your first sales hire.
My services are flexible — from fully embedded engagements to advisory support — designed to meet you where you are and build what you actually need. No fluff, no frameworks for the sake of frameworks. Just smart, focused work that gets you moving.
GTM Launchpad
3-6 month Engagement
For early-stage founders building from scratch or refining something messy.
GTM is messy. Whether you're starting from zero or have pieces in place, I help you build the scaffolding to land your first customers, sharpen your messaging, and establish a repeatable sales motion.
You’ll get:
Outbound messaging tailored to your ideal customer profile
Positioning and narrative that connect your product to real pain
CRM setup aligned to how you actually sell
Tool selection and implementation for outbound, onboarding, and follow-up
Proof-of-concept structures that turn conversations into revenue
A sales playbook so your first AE knows what works on Day 1
Internal case studies to track wins and make success repeatable
You’ll walk away with real scaffolding — and the confidence to bring others into the motion you’ve started.
Fractional GTM
Monthly - Quarterly Engagement
For founders with motion (or momentum) who need a sharp fix.
You’ve got something going — a system, a wedge, maybe just a strong signal. But something’s not clicking. This model gives you focused, hands-on help to address the drag and install what’s missing.
We might work on:
Rewriting cold outreach to get more replies
Aligning pipeline stages to your real sales process
Implementing the right tools for how you actually operate
Structuring POCs or sales calls to close with confidence
Turning founder-led sales into a playbook someone else can run
Building internal case studies to replicate and scale wins
We’ll fix what’s stalling progress — and make it easier to keep moving.
Advisory
Monthly-Quarterly Engagement
For founders who don’t need decks — just direction.
This is for when you don’t need someone in the weeds — just someone who’s seen this stage before. We meet regularly to talk through what’s working, what’s dragging, and what needs to evolve.
You’ll get:
Real-time feedback on sales calls, decks, and outreach
A gut check on hiring, GTM decisions, or deal strategy
Messaging support when things feel off or unclear
Accountability from someone who’s built it the hard way
Clear input. Honest feedback. Just enough structure to keep you moving.